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What is the difference between ‘design’ and ‘personalization’?

We do make a distinction between design and personalization as it relates to your Website project. In most cases our customers hire us to build them a first class Website, period. When we ‘build’ or ‘design’ the Website, our focus is on the true development tasks which are required to meet the requirements you defined when the project began, essentially, what you want the Website to do from a functional perspective. Personalization is what you want the Website to say. Moreover, it’s directly related to your business, your group, your family, etc., and that is something only you can provide, either in written form which we can implement, or through the purchase of content development services. We make this ‘design’ versus ‘personalization’ distinction because in cases where your personalized content is not provided to us during the natural course of the design or build phase, we will continue to do our job of finishing the technical aspects of the project which require a developer and implement sample or generic content, and either implement your personalized content during the maintenance phase (if a maintenance agreement is purchased), or provide you with instruction to implement your personalized content on your own.

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